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The first half of life is for learning. The second half of life is for living.

The New Mid is a frank, funny look at women in mid-life and their day-to day-struggles and successes, as well as the big stuff - questions about meaning, fulfillment and happiness. It’s a place where women in their 40’s and up are breaking societal boundaries and expectations, while still dealing with real life issues such as caring for aging parents or restarting their careers.  You’ll get real talk with nothing held back about the topics you care about, with experts weighing in on health, sex, finances, relationships and everything in between.

Mar 22, 2020

In today's episode I discuss how to grow sales and build your small business to be sustainable during an economic downturn. Susan McVea went from 0 to 6 figures in six months. She gives us her advice on how to not only build a successful small business and how to reach the right people your serving.

  • Power of Intention and Manifestation is a great way to start to build your business.
  • First starting in sales look who is currently available in your network. Make sure they are the right people for you business.
  • Create an Avatar of your perfect client. Make sure you know the avatar really well so you can recognize your ideal client.
  • How to figure out where your perfect client is and how to reach them.
  • How to use Social Media to find your clients. 
  • Clients want to be seen a certain way. 
  • What is your unique brand positioning?
  •  Why do your clients want to buy from you?
  • The right and wrong way to ask your clients for referrals.
  • Should you set up a loyalty program for your business?
  • Sales is a skill that can be learned.
  • Inexpensive advertising ideas.