Preview Mode Links will not work in preview mode

The first half of life is for learning. The second half of life is for living.

The New Mid is a frank, funny look at women in mid-life and their day-to day-struggles and successes, as well as the big stuff - questions about meaning, fulfillment and happiness. It’s a place where women in their 40’s and up are breaking societal boundaries and expectations, while still dealing with real life issues such as caring for aging parents or restarting their careers.  You’ll get real talk with nothing held back about the topics you care about, with experts weighing in on health, sex, finances, relationships and everything in between.

Jun 28, 2020

Have you ever thought about your personal brand? Do you use video to increase awareness of yourself and your business? Do you shy away from doing videos or taking photos of yourself? In today's episode I speak with personal brand expert Elyse Archer on the importance of visibility. Not only will it help accelerate your business but it helps build self-confidence. By 2021 82% of all Consumer Traffic is going to be on video. If you're not doing videos, you will start doing them after this episode! 

  • After taking a leap of faith and leaving an international 8 figure company where she was a partner, Eylse has created the life she always dreamed of. 
  • She went from being very visible on big stages around the world to sitting in her home office wondering what was next. 
  • She realized that in order for her to create a life that aligned with her beliefs she needed to let go of what wasn't working for her in order to create space for what could be next. 
  • During this time, she was trying to figure out her next steps and knew she needed to step up and be more visible. 
  • She created the "100 day Instant Impact Challenge" where people do one act of kindness for someone else for 100 days. It could be as simple as paying for someone else's coffee.
  • We discuss how Visibility can help you personally and professionally.
  • What are the steps to take to build more visibility.
  • How women can overcome some of the self-doubt and negative images of themselves to be more visible.
  • Using video is powerful as it shows people your authentic self. 
  • It speeds up the process of people getting to know you which can speed up the acceleration your business.
  • We discuss the steps to take after you start using video to help grow your following.
  • Trust yourself and your intuition. The universe works through people. Trust what you love.
  • Make a list of things you need to do and set a timer for 5 minutes everyday and tackle one task each day. Then do it again the next day.